Not when you have a pro copywriter as your editing wingwoman.
Book in for a Copy Clinic and we’ll Marie Kondo the shit out of your copy to get it sparking joy for you (and all those prospective clients) like a drawer full of rolled-up T-shirts. All in just 60 minutes.
I see you. Abusing that backspace button, tying yourself in knots trying to say things how they sound in your head.
Updating, smushing, deleting, copy+pasting until your site looks more like Frankenstein’s monster than a space would-be clients go to have a nice little read and book in for a discovery call.
Copywriting for your business doesn’t need to be like a game of Russian roulette.
And you don’t need to totally overhaul your website if your biz has taken a bit of a new direction.
“If you find it hard to write, don’t waste time like I did. Book Emma.”
“I thought I was sitting pretty a few months back with my swanky new website. Until I read back what I wrote and realised it was about as exciting as booking a dentist appointment. I wrote and rewrote over and over. After far too long, I realised I needed the big guns! The Copy Clinic process was so easy and I learnt some great tips. If you find it hard to write, don’t waste time like I did and book Emma for that personable, friendly, and engaging tone. When I read through my website now it makes me want to book myself. Mission accomplished.
”
If your site is becoming a very expensive piece of online real estate but bringing in few results, this is the Power Hour for you.
Not only will I edit the living shit out of your wonderful words before our session (just like your English teacher at school, but with less Shakespeare chat and more swearing)…
…I’ll also teach you tips and copywriting fundamentals to get your current copy sparking joy and your future copy converting browsers to clients - all in just 60 minutes.
Sounds good, right? Warning: side effects may include wanting to hire yourself!
You’re the perfect Copy Clinic candidate if…
🐈⬛ Your website isn’t leading people to enquire.
🐈You’re not regularly selling out your packages or offers.
🐈⬛You don’t feel confident in your web or email copy.
🐈You’re getting enquiries but clients aren’t the right fit.
🐈⬛ Your designer/web developer/[insert other job title here] is nagging you for copy and you freeze everytime you open a blank document.
🐈 You want to take a DIY approach to copywriting, but have hit a roadblock and need an expert opinion.
🐈⬛You’re changing biz direction, and your copy needs to play catch-up.
🐈 Or ALL of the above
Bring me your lacklustre launch copy, website pages or email funnels and watch me transform them before your very eyes via the wonderful medium of good old Google Docs.
The best bit? Everything is ready to use as soon as our session finishes.
We’ll work on your existing copy together, so you can see the process through a copywriter’s eyes and feel more confident in taking ownership of the rest
We'll discuss why your copy isn't converting browsers to clients, and how to change that
We’ll make your copy feel like you, not a sleazy car salesman or that competitor you hate-follow
We’ll get your messaging crystal clear, so the people you want to work with totally 'get' what you stand for
We’ll (possibly) get distracted and one of us will knock our cup of tea over onto our keyboard
Extensive edits implemented before and during our chat, ready to go from the moment we finish
A recording of our call together, because, ya know life’s busy and we forget things
Clarity and templates, with actionable steps to help you continue some of the changes without me
Specific suggestions on the most high-impact areas of your copy
Guidance on what works for big brands, how their copy processes work and what you can do to replicate it for your own business
“I am in absolute awe of how my copy reads. I want to hire myself! You literally went into my mind and completely transformed my copy. I cannot wait to show it off.”
“I feel like I can finally articulate what I do and the type of client I want to work with. It is honestly without a shadow of a doubt the best money I have spent so far on my business. This copy isn’t just for my website but also helps me know how to describe myself to potential clients in real life too.”
“You need a rebrand to Emma Griffin Rocks!”
“My copy was confusing and didn’t reflect my brand at all. You so effortlessly fixed it and removed a huge source of stress for me! Having someone with your experience and talent point me in the right direction, help me think about what works and help me pull the stick out of my writing ass in this session was priceless!”
By the way, this isn’t just a vague strategy audit where I’ll talk you through a couple of improvements then leave you to it.
I’m actually going to rewrite your copy for you ahead of our call. Seriously. You’re getting expert copywriting for a fraction of the price it takes to work with a professional.
Ready to magnetise your message?
Nope. Even if we’ve worked together before, I’m happy for existing clients to get involved as everyone can benefit from a little copy tune up (and also I like a good chat).
Nada. We’ll cover what we cover in the hour we spend together. If we strike on something extra that could really help, you’ll of course be able to book it in with me. But there is zero obligation to make any further commitments (it’s like Tinder, but way less grim and I’ll actually text you back).
When you book in for a call, you’ll get taken through to a payment page when you select your desired date and time. This is a non-refundable commitment that secures your spot and an hour of uninterrupted time in my diary. It’s also a way to make sure you hold yourself accountable for showing up, because I know how easy it is to let personal commitments to your business slide when things get busy.
Yes. And this is what sets this audit apart from the rest. I’m not just going to talk you through a load of things and then leave you to do it all yourself. This is what I do for a living. A quick spruce-up will take me minutes where as it could take you hours, days or weeks to get to it. I’ll make a start and get you in a better place, taking the pressure of perfection off you so you can spend more time doing what brings you joy (and, ya know, pays the bills).
The £749 is a non-refundable fee. If a session needs to be postponed I just ask for a 48 hour heads up and I will be able to send you a link to reschedule. If a session is rescheduled for a second time then a new session fee will be charged.
Up to 3 core website pages. Or a medley, eg a sales page and a small email sequence. If you need more stuff edited, email me to ask about an extended 90-min session and I’ll send you the booking link.
