This is kick-em-in-the-feels web copywriting for businesses that may be small in size, but never in dreams, soul or chutzpah.
WEBSITE COPY | LAUNCH COPY | TONE OF VOICE
Bad case of No Enquiries syndrome? Need fancy new website copy to match your fancy-ass business rebrand and Boss Bitch energy? Want a launch that feels more effortless than No-Make-Up Make-Up that aaaactually took a very large team and 10 hours?
"My website really feels like home. I'd 1000% recommend Emma"
“My business had gone through several iterations during my 3-year journey as a business owner. I felt ready to consolidate everything into a bolder, more aligned vision. However, I knew that if I tried to do it all myself, it would end up at the bottom of the to-do list for months or even years. I wanted someone to take it out of my hands and wow me. My website really feels like home, and that means everything. The brand copywriting process has also given me much stronger language and messaging to use in my conversations with potential clients and partners, both online and offline.”
Website Copywriting
Someone told me you want website copy that gets your dream clients salivating like a dog in heat? Bit weird, but OK. I’ve got you.
I don’t just write. I use strategy, SEO and consumer psychology to craft copy that actually converts. It’s far more than just fluffy storytelling.
Perfect if you:
Have an existing site that you’ve outgrown. Maybe it used to work, but you’ve taken a new direction. Maybe it never worked, and you’re done with paying for a site that does sweet FA. You can be honest, it’s a safe space here.
Are ready to attract clients at that next level. Because the copy that got you to your first financial milestones won’t get you to your next. You want stickier-than-a-fridge-magnet messaging to speak to those ready to invest.
Get tied up in knots when you try to clearly articulate your offers, your USP or why anyone should buy from you.
Prices start from £3000 (SEO copywriting for a three-page site)
“Hiring you was the best investment I could have made to relaunch and level up.”
“As a writer, I understood the importance of website copy that would help me communicate my value AND convert an audience. I struggled with finding my voice, though. I knew Emma was a master at adopting a client’s voice and making it even better, so I was excited to work with someone who could sound like me AND give my website the copy it needed to perform.
At first blush, I was in love. I am excited and proud to share my new website, in large part because I am so confident in the copy. I can’t thank you enough for giving me such a well-executed component of launching my business!”
Sales & Launch Copy
So much to do, so little time, right? Launching is HARD. And there’s no fear quite like the terror of birthing (and announcing) your shiny new course/mastermind/group programme for the first time.
Will anyone buy? Does your copy suck? Months of planning, sleepless nights and BTS work… obliterated by the devastation of zero notifications on your Stripe account and two paltry sign ups after weeks of lead up. And we don’t want that.
If you’re launching, make sure your copy converts. Hire me to write it for you.
Perfect if you:
Are launching your very first online course and writing your own sales page feels like trying to wade through War & Peace.
Already have a course or programme that does well, but you know with great messaging you could be selling way more spots, more often.
Lost the will to live trying to write your own pre-launch emails. “You need HOW many emails?!” What do you even SAY? Don’t worry, I’ve got you.
Sales pages start from £2500. Want more bang for your buck? Ask me about launch packages when we chat. We can add email funnels, webinar landing pages—the lot.
Tone of Voice guidelines
Blending in is the fastest way to selling nothing. And a shocking amount of businesses are totally skipping over the opportunity to craft a tone of voice that builds trust and brand recognition.
If I had a pound for every time I ask a well-known brand for their tone of voice document, and hear "We don’t have one, but I can send you our brand guidelines!" I’d… probably be working a lot less and enjoying a lot more Champagne breakfasts.
Perfect for you if:
You’re a start-up who knows your target market very well, and wants brand messaging that appeals to them from the get-go.
You’re an established brand with more people writing your copy than there are cat photos in my iPhone gallery (ie, a lot).
You struggle to find your voice when writing things like IG captions or emails and often find yourself tempted to copy competitors.
Prices start from £1500. This includes an in-depth 30-page execution PDF deck in your branding that you can use for any new or existing team members.
“I knew what I wanted to say but not the most effective and engaging way to say it.”
“Emma took the emotions and feeling that I wanted my customer to experience but that I couldn’t express in words to create the tone of voice for my new product business.”
My 6/8-week copywriting process
Say we’ve hopped on a discovery call, I’ve sent you my quote and you’re happy with it… job’s a goodun etc, etc. What happens next?
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PHASE ONE
Project Kick Off
Once everything is Contract Kosher and we’ve decided to run off laughing into the copywriting sunset together in the rom-com that will never get made, I'll send my Brand Messaging Questionnaire to you. This is your non-negotiable homework. Woooo. FUN! Set aside around 60 mins to complete this. Once received, it’s over to me and you can go back to doing all the other things you do so well.
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PHASE TWO
Your Sneak Preview
I’ll start putting all my thoughts to paper, researching your target audience, playing around with copy and finalising a sneak peek. I'll send this to you ahead of sharing the first draft – you don't need to provide comprehensive feedback at this stage, just give me a rough steer that it's moving in the right direction.
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PHASE THREE
First Draft & Feedback
For the next couple of weeks, I’ll be balls-deep in your brand, your voice and your copy. You'll receive a link to a Google Doc and see what magic I've worked up from heavily stalking your Instagram, clients and LinkedIn. From here you’ll have 14 days to feed back any edits required via the comments function in the Google Doc. This is how we’ll communicate changes and ideas at this stage of the process and is your opportunity to really critique what I've done to make sure the next stage is perfect for you.
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PHASE FOUR
Handover
Over the next week or so, I'll capture your edits and send over the completed copy doc ready for you to use. If there are any teeny tiny changes you'd still like to make, I'm happy to jump in and do them before I officially hand the document over to you. It’s yours! Put it live and sing my praises loud and clear, or act like you wrote it all yourself. You do you.
I’m currently taking bookings from February 2025. Get in touch sooner rather than later to avoid crushing disappointment. If you need support sooner, book in for a Copy Clinic.
A heads up on timeframes.
My lead times are generally 6-8 weeks from initial enquiry to project kick-off. And no, putting “Yesterday, lol” or “ASAP!!!” as your desired completion date doesn’t get you bumped up the list. It might get you blacklisted, though…
Basically, if you’ve got a launch or a set deadline in mind, get in touch sooner rather than later. I hate turning away perfect-fit clients just because they left it too late. Sad face.
“So many people have told me how much my new copy resonates with them.”
“Emma’s ability to translate the soul of your business into words is remarkable. If you’re looking for support conveying your USP and reaching new clients via your website copy, Emma Griffin is without question your girl.”