Craft an irresistible hook, a sharp differentiation strategy, killer website and a voice that’s unmistakably yours. Because in a sea of competitors, the businesses that thrive are the ones that stand out and feel authentic doing it.
Write Your Site Right is a live, 10-week website-writing intensive. Third round kicks off Spring 2025. Enrolling soon. Waitlisters get £200 off.
Differentiate you from others in your field
Connect with your ideal clients
Sell your services without feeling salesy or pushy
“I’ve been meaning to up my game for years and I’m so glad I finally took the leap with Emma. It’s been an incredibly fun, supportive and inspiring programme and the insight and confidence I’ve gained is invaluable.
The biggest win has been the very unexpected confidence it’s brought to someone who constantly undermines herself —understanding the deeper power of my work has been huge.”
The average person will only read 20% of the words on your website.
So you’d better make sure that 20% is fucking good, right?
Because of this, a lot of people (perhaps even your coach) will tell you that websites aren’t important.
They’ll say it’s actually Instagram stories. Or funnels. Or whatever digital marketing fad is currently having a moment in the online business world.
⤴️ (Incidentally – all those things will be improved when you know how to write killer website copy).
I’m going to level with you here: The people who believe that stuff have a crap website.
Because when you have one that works, you wonder how you ever did business without it. You certainly don’t wonder if you need it.
Even if you bury it at the bottom of your LinkTree. Even if you hope they’ll just message you on LinkedIn. Even if you think no-one’s clicking.
Your ideal clients want to get to know you.
So imagine their disappointment when they get excited enough to hit up your URL, hoping to buy from you, but instead find something out of date and hard to navigate.
If you want to go from run-of-the-mill to run-and-tell-EVERYONE, you need to nail sharp differentiation and strategic storytelling.
If it sounds like a carbon copy of things they’ve heard a million times before, brains and wallets snap shut. (EVEN if they love your stuff elsewhere.)
I don’t want that for you.
You have a fantastic business. You’re driven, you’re devoted. If you’re honest, you probably spent so long neglecting your site (or lack of one!) because you’re always so busy overdelivering to all your very happy clients.
But you know what got you here won’t get you there. And you’re ready to go bigger in 2025.
The problem is: Rewriting your site feels like trying to build a sandcastle with a sieve – so you keep kicking the can down the road, focusing on everything BUT that.
This is proooooobably you right now…
You’ve been kicking the “update website” can down the road for so long, there are Adele albums more recent than your site.
Your services have evolved, but your site isn’t representing that gear shift. Without a clear structure or message to pin things around, every word you write feels like throwing spaghetti at a dart board (and your darts game isn’t good.)
You’re great at talking about your business, but putting your point of difference into words leaves you completely stumped. You can’t help but take it personally whenever you see someone opt for your competitor.
You’re sick of parroting everyone else in your category, chopping up bits and pieces of their copy every time you need to tweak your bio (which is every two weeks).
“Be more specific,” they said – but you’re left fearing you’ll alienate everyone and speak to no one.
And that “60-minute” template you bought? It’s been 60 weeks and you still don’t have a site you can stand behind. With big plans for this year, burying your head in the sand isn’t an option anymore.
Basically, you want to write your site yourself, but you wish you had a bit more confidence you were doing it right. With so much advice out there, it all just ends up feeling confusing. How can you possibly sum up everything you do into a few neat paragraphs?
And it’s easy when you know how. But hard as fuck when you don’t.
It makes me mad that so many fantastic small-biz owners are missing out on sales and awesome clients because they don’t know where to start!
Or spending thousands of pounds they don’t necessarily need to on hiring a copywriter, when they hold all the tools already. They just haven’t been taught how to wield them yet.
You can outsource a lot of things. But you can’t outsource your vision or your voice. That needs to come from you – on stages, on podcasts, in books. Knowing how to talk about your business goes far beyond just the words on the page – it changes to EVERYTHING.
I’ve designed this intimate intensive to share EVERYTHING I’ve learnt over the last decade as a copywriter for household-name brands and one (wo)man bands.
Because your business is always evolving.
Which means your website and messaging need to as well.
Do you really want to keep throwing cash at the problem or wait in line for a copywriter every two years when your business changes again?
We’re going to be doing the deeper work most people skip. Because copy that works is never just the words you see on the page, and much more about the background work that no one sees.
And that background work? It creates your unfuckwithable message. It gives you the gravitas required to earn trust, pique curiosity and create a group of dreamy fan-girling future clients.
Let’s unearth your killer, talk-about-you-when-you’re-not-in-the-room hook. Because it’s in there somewhere. This is a copy resurrection!
I’m Emma Griffin,
Hook Strategist + Copywriter for coaches, consultants and creatives.
Websites and finding that sticker-than-a-fridge-magnet hook are my jam. I’ve shaped, restructured and written hundreds from scratch over 10+ years as a copywriter and strategist.
And – whether it’s for a multi-million grossing brand like Monica Vinader or Bloom and Wild, or companies of one with big dreams – I know that having great copy is the key to memorable messaging and repeat sales.
My super power is spotting those threads of your unique business journey and weaving them into a client catnip story people can’t get enough of. Pinning down the news-worthy gems from your Style and Story and the Strategy needed to land them both…
… so you can stick in people’s minds and attract clients that feel tailor-made for you.
No more scratching your head and wondering “why should they choose me over [insert other person in your niche here]?”
When we’re done, you’ll be so confident talking about your business you’ll wonder if you’ve had a personality transplant.
You’re gonna learn to own your voice, differentiate your brand and create messaging so compelling it stops competitors in their tracks — the sort that gets clients saying, ‘I knew it had to be you.’
INVESTMENT: £2000
During this intimate 10-week intensive I’m going to teach you stuff that’s actually going to shift the way you show up in your copy. Not just the things you could Google.
The mindset stuff. The groundwork. The foundations that will make your message come to life, and give people those “get out of my head” moments.
✅ Weekly Live Trainings
Join me live for 1hr most weeks as we tackle a different aspect of your site copy and messaging, step by step.
✅ Weekly Get Shit Done sessions
Drop into co-working sessions and make sure you take action. I’ll be there to give feedback and answer any questions to keep momentum moving forward.
✅ Resources + Exercises to give you the edge
From tone of voice to SEO, learn those extra skills that will take your copy game from average to dangerously good. I’ve built these up over 10 years as a copywriting professional.
✅ Breakout Rooms
Get 1-1 time with me as we workshop your copy together. Ask me ANYTHING as you go through this process.
✅ Private Community
A Slack group to cheer each other on, ask me questions, share your wins and hold each other accountable.
✅ Copy Clinic
I want you to finish this programme 100% satisfied, so I’m even tacking on a Copy Clinic session with me as part of your investment. These go for £749 a pop usually, and are a comprehensive edit and 1-1 call with from me in addition to the support you already get inside the programme.
1️⃣ WEEK 1: Master Your Differentiation Strategy
Pinpoint what makes your business irresistible in a crowded market and learn how to articulate it in a way that feels sharp, grounded and true to you.
2️⃣ WEEK 2: Craft Messaging That Resonates
Learn how to dig deep into your client research (even if you think you don’t have any!) and transform feedback into messaging that feels like you’re reading their minds. This is how you create those “OMG, it’s like you’re in my head” moments that make clients fall in love.
3️⃣ WEEK 3: Own Your Unstoppable Tone of Voice
Stop hiding behind safe and generic messaging (or copying your competitors). This week, we’ll refine your tone of voice into something bold, authentic and unmistakably yours — no more sounding like every other business in your niche. Your copy will have personality, power and impact.
4️⃣ WEEK 4: Implementation Week & Co-Working
Use this week to start applying everything you’ve learned so far, with focused co-working sessions to keep you on track. Plus, get my live feedback to fine-tune your copy as you go.
5️⃣ WEEK 5: Structure Your Homepage for Sales
Learn how to grab attention in under 0.5 seconds with a homepage that’s magnetic and clear. We’ll map out a framework that hooks visitors and guides them seamlessly towards working with you. Plus, meet every one’s favourite frenemy: SEO.
6️⃣ WEEK 6: Write a Story-Driven About Page
Bye bye rambling life story or overly corporate bio. Together, we’ll craft an About page that’s full of personality and juice – a powerful and relevant narrative that connects with your ideal clients and leaves them thinking, “Who is this bish?! I need to know more.”
7️⃣ WEEK 7: Implementation Week
There will be no live tranings or co-working sessions this week so you can play catch up or take a well-earned breather to integrate and implement everything so far.
8️⃣ WEEK 8: Create a Killer Services Page
Your services page is where clients make the decision to book you — or move on. This week, you’ll learn how to structure your offers clearly, focus on the transformation you deliver (rather than a bunch of dull deliverables) and write copy that’s persuasive without ever feeling pushy.
9️⃣ WEEK 9: Final Polishing & Co-Working
We’re in the home stretch. This week is for reviewing, revising and refining your pages. I’ll be there to help you polish every sentence until it shines, ensuring your copy is ready to launch with confidence.
🔟 WEEK 10: Celebrate & Solidify Your Message
You’ve done the work, and your site is *whisper it* almost… done?! In our final session, we’ll solidify everything you’ve learned, answer any lingering questions and ensure you have the tools to adapt your messaging as your business evolves. Get ready to launch a site you’re proud of — and will work for years to come.
🎉 BONUS! Copy Clinics 🎉
Finally it’s time to book your Copy Clinic session with me. You’ll have the following month after class is dismissed to work independently on your site before handing it over to me for an in-depth edit and one-hour collaboration session. With this level of support, you literally CANNOT fail!
Get ready to write a site that sticks, sells and skyrockets your business in 2025. Join the waitlist now, and get first dibs on the third round of this intimate programme AND £200 off. This won’t just change your website, but the way you show up in your entire business.
LET’S DO THIS!
Absolutely. If you’ve been in business a while, are used to marketing and talking about your offers in some way (social media, email lists, podcasts) and have served clients with your current offers, you absolutely have enough to get great results from Write Your Site Right.
This is a programme for people who enjoy writing, but find themselves tripping over things like structure when they try to write or update their website. You second-guess yourself and struggle to succinctly describe what you do. Basically, you’d like more confidence that what you’re putting out there is going to bring results.
The framework I teach will work for business owners who have a consulting, coaching or other service-based business. It won’t work for product-business owners at this time. If you’re unsure if it will be a good fit for you, ask me :)
YES!! I’ve designed the modules in Write Your Site Right for those who already have a basic understanding of marketing copy. You may have been writing to an email list for a while, posting on social media, or even completed other more general copywriting courses in the past.
This will build on everything you already know to craft a killer website with no hard-sell tactics in sight.
This isn’t a passive course where you need to find loads of time in your busy schedule and watch endless generic videos. I’ll give you bite-sized, live trainings each week. Chunking away at every aspect of creating a magnetic site and message so that there is a clear area of focus every time we meet.
During our time together we’ll meet twice a week (once for the live trainings, once for the co-working) and catch up in Slack. This isn’t a six-month programme with a sky-high price tag. This is a short, sharp and highly effective two-month process where you’ll see results if you can find time in your diary to honour the calls (or catch up), take action, and put in the work.
We're going to be working closely together – I’d allocate around 3-4 hours per week to make things happen. Being consistent is the optimal way to do this. But if you do fall behind for personal reasons (because #life), I’m including a mop-up session at the end of July for anyone who lost their way.
First of all: I feel you. So have I, and that is the LAST thing I want this to turn into. Rest assured when you sign up, it’s me doing the trainings. It’s me at the co-working sessions. It’s my resources you’re learning from and the group size is small enough that everyone gets a seat at the table. And I promise, I won’t just be asking you to “make it more specific” over and over again.
The group is limited to 7 to ensure that I can give proper, personalised feedback to everyone. But you also get 1-1 time with my as much as once a week in the breakout rooms, if you choose to use it. This level of support is unlike any other intensive I’ve ever been in.
Yes. I’ve worked across multiple niches, including: fashion, beauty, lifestyle, coaching, consultancy, GRC, creative industries, health and wellness and many more over the last decade. What I will teach you is the culmination of 10 years working both in-house and independently for my own clients. This means, I’ve worked with people like you. That gives me the advantage of knowing EXACTLY what, why and how it works in your industry. I’m sharing practical and NOT theoretical solutions for you to implement.
For this round, I will only be taking on service-business owners.
Having said all that, it is YOU who needs to do the work. I’ll be the Bonnie to your Clyde, a sounding board and a teacher. I’ll give you all the tools you need to succeed, but it is YOU who needs to (1) trust me, (2) do the work (3) find the time to action my trainings.
The investment for Write Your Site Right is £2,000, and flexible payment plans are available to suit your needs.
A website that works for your business pays dividends for years after you put it live. My SEO and copy have scored me five-figure retainer contracts with the likes of Monica Vinader and £5k projects from complete strangers who found me on Google.
And my bespoke copywriting has done the same for my clients. With payment plans available, you can make this investment work for you while building a website that will more than pay for itself over time.
If you've read the above and feel you’re a good fit you can apply here on this quick form. Then we can arrange a chat to make sure you’re the perfect fit to get results, and you can ask me any other Qs you have. There are only 7 spaces in total and I’d love one to be yours.
I’ve made joining Write Your Site Right as flexible as possible, so you can choose the option that works best for you:
Pay in full: £2,000 upfront.
Pay in two monthly installments: £1,000 deposit upfront, followed by £1,000 on the 1st of the following month.
Pay in three monthly installments: £667 deposit upfront, followed by two monthly payments of £667 on the 1st of each month.
Absolutely. Credit card payments are accepted for all payment plans, whether you pay in full or choose to spread the cost across two or three installments. Just select your preferred plan, and you’ll be guided through a secure payment process.
