Good news: The right website copy can quite literally work for your business 24/7. Bad news: With the wrong copy, it will be a wanky piece of cyberspace you’ve probably spent a lot of time or money on to make it look nice.
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It doesn’t take long to see whether or not a business has what you’re looking for. Nailing your key brand messaging can be the difference between seeming generic or insincere or authentic and totally tuned into your needs.
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No pressure or anything, but having website copy that converts is fucking crucial if you want your site to work for you. I’m giving you some of my top tips for whipping up website copy that will leave your dream clients chomping at the bit to work with you.
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Writing your website copy from scratch? It’s not always the right time to hire a web copywriter, so sometimes it calls for a DIY approach. Stop Googling ‘how to write website copy’ and follow these copywriting tips, from SEO to messaging, for a little clarity before you craft.
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Tone of voice affects perception of our ideas, arguments and even our integrity. If we want to be heard, trusted and believed, tone of voice matters.
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It’s easy to get wrapped up in the commotion and jump on the blogging bandwagon before you’ve even considered why to start a blog, let alone how. Here are some reasons you might not want to bother.
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