Good news: The right website copy can quite literally work for your business 24/7. Bad news: With the wrong copy, it will be a wanky piece of cyberspace you’ve probably spent a lot of time or money on to make it look nice.
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No pressure or anything, but having website copy that converts is fucking crucial if you want your site to work for you. I’m giving you some of my top tips for whipping up website copy that will leave your dream clients chomping at the bit to work with you.
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Writing your website copy from scratch? It’s not always the right time to hire a web copywriter, so sometimes it calls for a DIY approach. Stop Googling ‘how to write website copy’ and follow these copywriting tips, from SEO to messaging, for a little clarity before you craft.
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